Job Summary
We are looking for an SEO Executive to coordinate SEO efforts, including onsite and offsite optimisation and keyword expansion research. You will also oversee paid search campaigns to ensure their success. Your goal will be to ensure that content is search-engine friendly and optimised to increase our company’s profitability
- Minimum Qualification:Degree
- Experience Level: Mid-level
- Experience Length:2 years
Job Description/Requirements
SEO Executive Responsibilities
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Work with social media and PPC teams to optimise campaigns
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
- Keep abreast of SEO and integrated marketing trends
Requirements
- Proven experience as SEO Executive, SEM Executive or similar role
- Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics)
- Excellent communication skills
- Strong organisational and leadership skills
- Analytical mindset with numerical aptitude
Application Process
To apply, please send an email with your portfolio to [email protected] with the email subject ‘SEO Executive Application’.
