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Job Vacancy: SEO Executive at MeQasa

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SEO Executive at MeQasa

Job Summary

We are looking for an SEO Executive to coordinate SEO efforts, including onsite and offsite optimisation and keyword expansion research. You will also oversee paid search campaigns to ensure their success. Your goal will be to ensure that content is search-engine friendly and optimised to increase our company’s profitability

  • Minimum Qualification: Degree
  • Experience Level: Mid-level
  • Experience Length: 2 years

Job Description/Requirements

SEO Executive Responsibilities

  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimise copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimisation
  • Research and implement search engine optimisation recommendations
  • Research and analyse competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Work with social media and PPC teams to optimise campaigns
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
  • Keep abreast of SEO and integrated marketing trends

Requirements

  • Proven experience as SEO Executive, SEM Executive or similar role
  • Knowledge of standard and current SEO practices
  • Knowledge of HTML/CSS
  • Experience with SEO reporting
  • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics)
  • Excellent communication skills
  • Strong organisational and leadership skills
  • Analytical mindset with numerical aptitude

Application Process

To apply, please send an email with your portfolio to [email protected] with the email subject ‘SEO Executive Application’.

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Jobs in Ghana

Job vacancy for Programme Manager position in a top NGO in Accra

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Job vacancy for Programme Manager position in a top NGO in Accra

YOTA is collaborating with Prince’s Trust International (PTI) to pilot the UK charity’s flagship Get Into Employment initiative. We are seeking an experienced but fresh-thinking Programme Manager for this effort. The Get Into Employment programme prepares young people who are not in education, employment or training to secure placements in the private sector.

For this pilot phase, the Get Into Employment programme in Ghana will focus on opportunities in the green economy. In addition to developing the systems required to implement and monitor delivery of programme offerings, the Programme Manager will be instrumental in building and enabling a multi-stakeholder community for the effective implementation of the activities.

The Programme Manager will lead all aspects of the programme’s internal and external communications, media and publicity, promotions, and stakeholder engagements based on a clear engagement strategy. To succeed in this role, you will have experience developing and implementing strategies for programme success, building and managing partnerships with a broad range of stakeholders, and working with youth from diverse backgrounds.

Responsibilities:

  • Employer engagement – With Funding Partner, collaboratively develop a green economy employer engagement strategy; conduct employer engagement activities, including but not limited to calls, meetings, events and networking
  • Young people engagement – Work with Funding Partner to develop a young people enrolment profile based upon targeting ‘Opportunity Youth’; deploy effective communications and mobilisation strategies to recruit young people who meet enrolment profile
  • Young people training – Compile and adapt existing toolkits, materials and content, and integrate any sector specific skills identified by employer, to develop training programme and timetable for training youth participants; ensure training involves participating employers where appropriate
  • Organising Taster Day event – Design and organise Taster Day (selection day) event in collaboration with Funding Partner; undertake introductory presentation; participate in interviews and ‘post-interview selection of young persons’ with employers
  • Continued employer engagement – Maintain positive relationship with employers over the course of each Programme cohort
  • Graduation event – Design event in collaboration with Funding Partner, employers and young people; undertake introductory presentation
  • Monitoring, Evaluation & Reporting – Jointly with Funding Partner, develop M&E framework for the Programme; collect and report information detailed in M&E framework to Funding Partner; during weekly partnership meetings discuss possible adaptations to next Programme cohort rollout based on findings and outcomes of current cohort; jointly with Funding Partner undertake a lessons-learned evaluation of programme and outcomes; collate the necessary information and compile donor reports and case studies; review budget reporting template every two months and discuss re-forecasting when required
  • Action and monitor agreed timetable of activities – Meet with key Funding Partner regularly (at least monthly) throughout the term to discuss progress, issues, blockages and jointly find solutions/re-forecast activities
  • Safeguarding – Meet with Funding Partner to hold termly review to discuss safeguarding issues, ongoing management, best practice, and effective signposting
  • Exploration and development of future programme opportunities – Work with Funding Partner to explore and develop potential future programme opportunities
  • Other Responsibilities – Perform other duties as may be required from time to time, including responsibilities which require work on weekends and holidays for which time off in lieu (TOIL) may be taken

Person specification:

  • Education to degree level or equivalent in a relevant field
  • Extensive understanding of the skills eco-system and how to maximise its potential for expanding economic opportunities for youth; extensive knowledge and understanding of skills and training principles, policies, regulations and processes
  • Knowledge of the green economy and other key sectors with high potential for youth employment and entrepreneurship in Ghana is considered an advantage
  • Extensive knowledge of national and international skills funding and training opportunities
  • Experience developing and managing client and stakeholder relationships; experience working in diverse partnerships with local authorities, private sector, skills providers and government departments
  • Excellent budget and project management skills
  • Advanced communication and presentational skills
  • Excellent interpersonal skills that can be used to engage with a wide range of audiences; significant experience in customer facing administrative role
  • Strong analytical, information and problem-solving skills
  • Excellent facilitation and negotiation skills and experience of consensus building
  • High standards of integrity, honesty and professionalism
  • Experience in prioritisation and time management of own and others’ workloads to achieve utmost outcomes
  • Ability to work effectively under pressure, meet deadlines and targets
  • Experience in using ICT systems, particularly Microsoft Office packages to include Word, Excel and PowerPoint and CRM systems
  • Fluency in English required, alongside Twi, Ga and/or Ewe

Salary & benefits:

  • Competitive salary structure
  • Accra Cost of Living allowance
  • 13th month salary
  • SSNIT contributions
  • Medical and dental cover
  • Group Personal Accident cover
  • Time off in lieu (TOIL)
  • Annual leave
  • Sick leave
  • Parental leave (maternal and paternal)
  • 2 weeks Christmas and New Year break
  • Professional development initiatives

How to apply

Please submit a one-page motivation letter and an updated CV to [email protected]. Please use Programme Manager as the subject line of your email. Be sure to highlight in the motivation letter how specifically you meet the qualifications, skills and experience requirements for this role. Due to capacity constraints, only shortlisted applicants will be contacted.

Deadline for applications: Wednesday, 25 August, 2021.

YOTA is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organisation.

YOTA has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the organisation, including sexual exploitation and abuse, sexual harassment, abuse of authority and processes, and discrimination. YOTA also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

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VACANCY: Net Revenue Management Manager position at Guinness Ghana

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Net Revenue Management Manager position at Guinness

Net Revenue Management Manager position at Guinness Ghana

For Diageo to achieve its ambitious growth and profitability agenda across the world, markets need to transform the way they develop, plan and execute their commercial plans. There is a particular focus required on customer planning, customer performance management, and revenue management to increase our current performance by delivering a sustainable balance of volume and price/mix growth that drives value for Diageo, our customers, and their customers.

This role will elevate the importance of “customer”, and customer plans, to the same level as “brand” and brand plans, have today.  Additionally, it will embed a holistic Net Revenue Management (NRM) approach within our company processes.

Our approach to NRM at Diageo aims to ensure we plan, execute and track to deliver a sustainable balance of volume, price, and mix:

  • Our products are optimally priced by channel & customer to drive revenue and shopper behavior goals

  • Our pack & format architecture is structured to meet key consumption occasions and shopping missions across all channels; pricing & promo mechanics between pack types maximizes revenue and shopping behavior goals

  • We are making choices about which parts of our portfolio to drive in which channels/customers to win profitable share (through distribution, assortment, and promotion investment decisions)

  • Our trade spend investment is effective and efficient to drive desired shopping behavior goals and maximize revenue for Diageo and its customers

  • Our trade terms structure supports our commercial strategy; we are making trade investment level choices based on this strategy

Role Purpose

  • Partner with local senior stakeholders to embed NRM ways of thinking and processes into the local market Planning and Business Performance Management routines, grounded in an analytical approach

  • Act as a mini GM of a multi-functional team to develop and execute holistic business plans that drive a sustainable balance of volume and price mix growth using the outputs from NRM thinking and processes (including headline price, pack & format architecture, trade & portfolio mix, promo effectiveness and trade terms).

  • Understand and make decisions based on trade-offs between market share, volume, sales, price /mix and profit.

  • Maximize Program from a mix standpoint by holding DSM’s and Commercial Demand leads on account of what available credit of customers should purchase to maximize value.

  • Help drive joint value creation conversations with our Customers by grounding our thinking in driving value for Diageo, our Customers and their customers based on shopper insights

  • Partner with Global NRM to grow capabilities and share best practices

Top 3-5 Accountabilities

  • Develops and implements NRM Strategies, through partnering with other functions:

    • Deliver analytics-based NRM insights and align across functions (Brand, Finance, Customer Marketing, Consumer & Shopper Insights, Supply Chain, Sales, etc.) on key outputs and opportunities to exploit across the NRM levers.

    • Support the delivery of NRM workshops to share findings, gain input, and drive decision making

    • Support the creation of selling stories that position Diageo as an expert in this space

  • Overall performance management:

    • Understands the volume, price, and mix drivers of NSV growth, using VMPC tools

    • Understands drivers of Win With 6 NRM KPIs

    • Participates in performance management forums and makes recommendations to course-correct as needed

    • Partner with commercial planning/ finance/ marketing function to deliver robust AOP plans that will meet the price/mix targets

  • Market context:

    • Evaluate the overall alcohol market in terms of size and growth trends. Consider breakdown by category/ brand / price tier/ key competitors

    • Evaluate Diageo’s performance within the market – understand differences in profitability between key brands/ categories/ channels/ customers

    • Drives multi-lens market analyses (5Cs: context, consumer, customer, competition and climate) for pricing opportunity identification and impact estimation

    • Co-ordinate with Cat Dev/ Marketing/ Shopper insights to consolidate already existing information in this space

  • Headline price

    • Completes consumer price ladders and value chain analysis for priority SKUSs/ brands/ categories/ channels

    • Proposes pricing opportunities and develops pricing scenarios with Brand/Sales

    • Understands price elasticity by key SKUs & brands, and determines relevant price change recommendations

    • Estimates the impact on the Diageo P&L, customer/ distributor margins, and market share of pricing recommendations.

    • Monitors pricing execution (e.g., consolidate and create summary reports across accounts, channels, regions)

  • Trade and Portfolio Mix:

    • Delivers recommendations on the correct assortment & distribution of products to meet key shopping missions and to win profitable market share

    • Understands drivers of trade-up/premiumization/ different formats and impact on Diageo P&L and customer/ distributor P&L

  • Promotional effectiveness:

    • Understands current allocation of promotional investment – by brand/ category/ customer/ channel and by promo mechanic/ seasonality

    • Understands the strategic purpose of the promotion – e.g. improve ROI, drive trial/ penetration, or drive basket size.

    • Identifies promo opportunities based on M&E analysis

    • Consolidates all promotional recommendations into “golden rules” or promo guidelines for the channel/ market

    • Coaches account managers on turning insights into actions and promo effectiveness strategy execution

    • Provides (analytical) support to sales function in promotion decisions and calendar optimization

  • Trade Terms:

    • Understands where and how we invest our trade budget and its evolution over time.

    • Develops proposals to allocate trade investment across channels and customers based on customer segmentation, NSV size, and strategic importance

    • Identifies and prioritizes opportunities to align trade architecture to the global standard, increase true conditionality and compliance, and move to Joint business planning (JBP) where possible

Qualifications and Experience Required

  • Graduate degree in business or other disciplines that requires quantitative knowledge

  • Demonstrated professional and academic success (e.g., graduated top of the class; consistently received top evaluations at prior job)

  • 8-10 years of business experience, ideally some time spent in revenue management

  • Ideally with experience in marketing or sales

  • Understands the end-to-end value chain

  • Leadership skills – demonstrated significant initiative, tenacity, and leadership in prior job

  • Communication skills – able to interact with and persuade individuals at levels senior to him or her, as well as to actively participate in meetings and group discussions with individuals from various parts of the organization (e.g., sales, marketing, finance)

  • Analytical and strategic skills – must be able to synthesize marketing and commercial information to draw insights and actionable recommendations (e.g., structure the problem, collect data, identify issues, and present results)

  • Evidence of brilliant management of a P&L, demonstrable examples of balanced and effective investment decisions and market share growth, plus a history of in-flight Business Performance Management and course correction

Application Procedures: How To Apply

  1. Interested and qualified persons should visit the: Recruitment Portal.
  2. Then read through the job offer
  3. Afterward, click on the apply button
  4. Then fill the Recruitment form
  5. Then click on the submit button to submit

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Jobs in Ghana

Job Vacancy: Procurement Officer at Capitol Engineering Limited

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Procurement Officer at Capitol Engineering Limited

Procurement Officer at Capitol Engineering Limited


Job Summary

We are seeking a detail-oriented, thorough, and organized procurement officer to oversee purchases and develop new contracts. In this position, you will play a key role in procuring high-quality and cost-efficient supplies for our organization. You will follow procurement procedures, maintain an updated list of current and incoming inventory.

Minimum Qualification: HND
Experience Level: Mid-level
Experience Length: 3 years

Job Description/Requirements

Responsibilities: 

  • Estimate and establish cost parameters and budgets for purchases
  • Develop plans for purchasing equipment, services and supplies
  • Negotiate the best deal for pricing and supply contracts
  • Review and analyze all vendors /suppliers, supply and price options
  • Create and maintain good relationships with Vendors/Suppliers

Qualifications and Requirements:

  • Must be a Graduate
  • Must have a Degree or HND in Procurement and Supply chain
  • 3-5years experience.
  • Additional Professional Certificate is an advantage (CIPS)
  • Good Knowledge of the Microsoft Office.
  • Work under little supervision
  • Goal-oriented
  • Organized team player
  • Excellent verbal and written communication skills
  • Ability to prepare reports that are easily understood by a wide array of people
  • Ability to negotiate, establish and administer contracts
  • Ability to work well with Management and staff at all levels
  • Analytical skills

Qualified persons should send their applications to [email protected]

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