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VACANCY: Net Revenue Management Manager position at Guinness Ghana

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Net Revenue Management Manager position at Guinness

Net Revenue Management Manager position at Guinness Ghana

For Diageo to achieve its ambitious growth and profitability agenda across the world, markets need to transform the way they develop, plan and execute their commercial plans. There is a particular focus required on customer planning, customer performance management, and revenue management to increase our current performance by delivering a sustainable balance of volume and price/mix growth that drives value for Diageo, our customers, and their customers.

This role will elevate the importance of “customer”, and customer plans, to the same level as “brand” and brand plans, have today.  Additionally, it will embed a holistic Net Revenue Management (NRM) approach within our company processes.

Our approach to NRM at Diageo aims to ensure we plan, execute and track to deliver a sustainable balance of volume, price, and mix:

  • Our products are optimally priced by channel & customer to drive revenue and shopper behavior goals

  • Our pack & format architecture is structured to meet key consumption occasions and shopping missions across all channels; pricing & promo mechanics between pack types maximizes revenue and shopping behavior goals

  • We are making choices about which parts of our portfolio to drive in which channels/customers to win profitable share (through distribution, assortment, and promotion investment decisions)

  • Our trade spend investment is effective and efficient to drive desired shopping behavior goals and maximize revenue for Diageo and its customers

  • Our trade terms structure supports our commercial strategy; we are making trade investment level choices based on this strategy

Role Purpose

  • Partner with local senior stakeholders to embed NRM ways of thinking and processes into the local market Planning and Business Performance Management routines, grounded in an analytical approach

  • Act as a mini GM of a multi-functional team to develop and execute holistic business plans that drive a sustainable balance of volume and price mix growth using the outputs from NRM thinking and processes (including headline price, pack & format architecture, trade & portfolio mix, promo effectiveness and trade terms).

  • Understand and make decisions based on trade-offs between market share, volume, sales, price /mix and profit.

  • Maximize Program from a mix standpoint by holding DSM’s and Commercial Demand leads on account of what available credit of customers should purchase to maximize value.

  • Help drive joint value creation conversations with our Customers by grounding our thinking in driving value for Diageo, our Customers and their customers based on shopper insights

  • Partner with Global NRM to grow capabilities and share best practices

Top 3-5 Accountabilities

  • Develops and implements NRM Strategies, through partnering with other functions:

    • Deliver analytics-based NRM insights and align across functions (Brand, Finance, Customer Marketing, Consumer & Shopper Insights, Supply Chain, Sales, etc.) on key outputs and opportunities to exploit across the NRM levers.

    • Support the delivery of NRM workshops to share findings, gain input, and drive decision making

    • Support the creation of selling stories that position Diageo as an expert in this space

  • Overall performance management:

    • Understands the volume, price, and mix drivers of NSV growth, using VMPC tools

    • Understands drivers of Win With 6 NRM KPIs

    • Participates in performance management forums and makes recommendations to course-correct as needed

    • Partner with commercial planning/ finance/ marketing function to deliver robust AOP plans that will meet the price/mix targets

  • Market context:

    • Evaluate the overall alcohol market in terms of size and growth trends. Consider breakdown by category/ brand / price tier/ key competitors

    • Evaluate Diageo’s performance within the market – understand differences in profitability between key brands/ categories/ channels/ customers

    • Drives multi-lens market analyses (5Cs: context, consumer, customer, competition and climate) for pricing opportunity identification and impact estimation

    • Co-ordinate with Cat Dev/ Marketing/ Shopper insights to consolidate already existing information in this space

  • Headline price

    • Completes consumer price ladders and value chain analysis for priority SKUSs/ brands/ categories/ channels

    • Proposes pricing opportunities and develops pricing scenarios with Brand/Sales

    • Understands price elasticity by key SKUs & brands, and determines relevant price change recommendations

    • Estimates the impact on the Diageo P&L, customer/ distributor margins, and market share of pricing recommendations.

    • Monitors pricing execution (e.g., consolidate and create summary reports across accounts, channels, regions)

  • Trade and Portfolio Mix:

    • Delivers recommendations on the correct assortment & distribution of products to meet key shopping missions and to win profitable market share

    • Understands drivers of trade-up/premiumization/ different formats and impact on Diageo P&L and customer/ distributor P&L

  • Promotional effectiveness:

    • Understands current allocation of promotional investment – by brand/ category/ customer/ channel and by promo mechanic/ seasonality

    • Understands the strategic purpose of the promotion – e.g. improve ROI, drive trial/ penetration, or drive basket size.

    • Identifies promo opportunities based on M&E analysis

    • Consolidates all promotional recommendations into “golden rules” or promo guidelines for the channel/ market

    • Coaches account managers on turning insights into actions and promo effectiveness strategy execution

    • Provides (analytical) support to sales function in promotion decisions and calendar optimization

  • Trade Terms:

    • Understands where and how we invest our trade budget and its evolution over time.

    • Develops proposals to allocate trade investment across channels and customers based on customer segmentation, NSV size, and strategic importance

    • Identifies and prioritizes opportunities to align trade architecture to the global standard, increase true conditionality and compliance, and move to Joint business planning (JBP) where possible

Qualifications and Experience Required

  • Graduate degree in business or other disciplines that requires quantitative knowledge

  • Demonstrated professional and academic success (e.g., graduated top of the class; consistently received top evaluations at prior job)

  • 8-10 years of business experience, ideally some time spent in revenue management

  • Ideally with experience in marketing or sales

  • Understands the end-to-end value chain

  • Leadership skills – demonstrated significant initiative, tenacity, and leadership in prior job

  • Communication skills – able to interact with and persuade individuals at levels senior to him or her, as well as to actively participate in meetings and group discussions with individuals from various parts of the organization (e.g., sales, marketing, finance)

  • Analytical and strategic skills – must be able to synthesize marketing and commercial information to draw insights and actionable recommendations (e.g., structure the problem, collect data, identify issues, and present results)

  • Evidence of brilliant management of a P&L, demonstrable examples of balanced and effective investment decisions and market share growth, plus a history of in-flight Business Performance Management and course correction

Application Procedures: How To Apply

  1. Interested and qualified persons should visit the: Recruitment Portal.
  2. Then read through the job offer
  3. Afterward, click on the apply button
  4. Then fill the Recruitment form
  5. Then click on the submit button to submit

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African News

Woman gives birth to 10 babies at a go

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Woman gives birth to 10 babies

Woman gives birth to 10 babies at a go

A South African woman by the name Gosiame Thamara Sithole at age 37 has given birth to 10 babies in one pregnancy. This breaks the Guinness World Record held by Halima Cissé, a Malian, who gave birth to nine children in Morocco.

Gosiame successfully gave birth to her decuplets at a hospital in Pretoria last Monday.

Sithole, who has six-year-old twins, said that her pregnancy was natural and wasn’t on fertility treatment.

Speaking to Pretoria News a month ago, Ms. Sithole said her pregnancy was “tough at the beginning” and she had prayed for a healthy birth, with many a sleepless night worrying about what was to come.

“How would they fit in the womb? Would they survive?” she asked herself, but was reassured by doctors that her womb was expanding.

Gosiame Thamara Sithole

Gosiame Thamara Sithole when pregnant at a later month
PHOTO CREDIT: Africa News Agency

A family member, who did not want to be identified, told the BBC News that Ms Sithole has had 10 babies – 5 via natural birth and 5 via caesarean section.

“It’s seven boys and three girls. I am happy. I am emotional. I can’t talk much,” her husband Teboho Tsotetsi told Pretoria News after the birth.

Most pregnancies involving large numbers of babies end prematurely, says BBC Africa’s health reporter Rhoda Odhiambo.

Multiple births involving more than three babies are rare and often the result of fertility treatments – but in this case the couple say they conceived naturally.


CREDIT: BBC

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FAQ

Is abortion legal in Ghana?

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Is abortion legal in Ghana

Is abortion legal in Ghana?

By law, abortions in Ghana are legal in cases of rape, incest, fetal abnormality or disease, or “defilement of a female idiot,” or if they are performed to protect physical or mental health; they must be provided by registered and trained health personnel in an approved facility.

Abortion in Ghana is faced with serious stigmatization to the extent that people who patronize it feel ashamed to make it known. This makes it difficult to capture accurate information on abortion incidence and unintended pregnancy in official records. This in effect has had a negative impact on planning reproductive health services in the country.

The legal status of abortion in Ghana

  • According to Ghanaian law, abortions are legal in cases of rape, incest, fetal abnormality or disease, or “defilement of a female idiot,” or if they are performed to protect physical or mental health; they must be provided by registered and trained health personnel in an approved facility.
  • Despite efforts by the Ministry of Health and the Ghana Health Service to expand postabortion care and safe abortion services, several factors impede the use of these services. These include stigmatization of abortion, poor knowledge of abortion’s legal status among the public and medical professionals, misperceptions about the safety of legal abortion, and inadequate access to services.
  • Many women in Ghana seek illegal abortions, which vary widely in terms of safety. Complications from unsafe abortions contribute substantially to Ghana’s high maternal mortality, which was estimated at 310 maternal deaths per 100,000 live births in 2017.

 


CREDIT: Guttmacher Institute

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General News

Izwe Savings and Loans belongs to me – Abedi Pele reveals

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Izwe Savings and Loans belongs to me

Izwe Savings and Loans belongs to me – Abedi Pele reveals

Abedi Pele owns Izwe savings and loans: Former Ghana star, Abedi ‘Pele’ Ayew has revealed that he owns the biggest microfinance company in the West African country.

According to the Olympique Marseille legend, he is the owner of Izwe Savings and Loans, a microfinance company that has been in existence since 2011.

Speaking to the French ambassador to Ghana, Anne Sophie, he said his decision to set up a microfinance business was to lessen the burden on the ordinary Ghanaian.

“I have done so many things but my character is very calm, I am always in the dark and I believe in that,” he said.

“I have been in the country working very hard, I have a microfinance company which is very huge and number one in the country called Izwe Loans.”

“We give loans to teachers, military, police to support them in their daily lives.

“They have to send their children to school and so we give them these loans to manage and buy things for their children,” he stated.

Pele is one of the best footballers to have ever emerged from the country. He was part of the 1982 squad that won the Africa Cup of Nations.

He also won the Champions League with Marseille and also emerged as Africa’s best player of the year four times.

 

modernghana.com

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